As we do for those we work with, we applied our methodology to developing our own brand. Armed with our name, and with a clear vision, mission and purpose we brainstormed and explored ways we might represent ourselves visually.

Our name is a precious gift to us. We wanted that to be represented visually if not in its entirety. And we wanted something symbolic that would represent how we work and what we offer. After much exploration, we settled upon the sound of our initial – ’wh’. We transformed the visual from two english letters into something symbolic of the journey we are on along with those we work with, adding to that our goal – represented by the whetū.

We have packed a lot into our Tohu, making sure it represents us in a number of ways.